This chapter sets out an imagined example of what the SWIPRO strategy could look like when executed in the real world. As I have outlined, the SWIPRO approach addresses the underlying causes of IWT, chiefly by developing business solutions to solve the economic equation. Those businesses then provide the funds to pay for enhanced law enforcement and community support in and around protected areas to solve the poacher's equation and, at the national and global level, to support efforts to break criminal networks through financial investigations and to help deliver a commercial approach to reduce IWT demand through substitution. I believe the SWIPRO strategy offers the most effective and workable solution to bring IWT to an end.

In the sections below I set out a fictional protected area to show how the SWIPRO strategy can best be applied in different contexts. I also provide some imagined solutions to break networks and for products and campaigns to reduce IWT demand through substitution. Not all of these ideas will necessarily work in the real world exactly as set out in this chapter, but the intent is to show what could be delivered to provide inspiration to those with the motivation and capability to make such ideas happen.

THE NATIONAL PARK (TNP)

TNP is an imagined protected area with good road transport links to the country's main city which contains both a maritime port and an international airport. Surrounding TNP live local communities facing high levels of poverty, a lack of education and health facilities and a 20 per cent child malnutrition rate. TNP contains the “Big 5” game – lions, leopards, buffalo, elephants and rhinos – as well as a host of other mammals, birds and reptiles, including pangolins. Organized criminal networks operate in TNP, recruiting members of the local community to support experienced poachers to kill rhinos and elephants, and paying poachers in the local community for big cat skins and bones, and captured pangolins. High levels of poaching have led to population declines in all the key species in TNP, so the wildlife authority and conservation NGOs operating in and around the park have asked for outside support to help them implement the SWIPRO strategy. That support began five years ago, and the results are set out below.